​Ang pag-build mo ng iyong network marketing business iikot yan sa mga activities na gagawin mo at para magkaroon ka ng control sa mga activities na gagawin mo kailangan mong mag-develop ng skills.

In this blog post I’ll talk about five skills to market your business online so this are online marketing skills.

Branding

Controversial ang topic na’to kasi ang madalas na itinuturo ng mga network marketing companies ay i-brand yung company kaya ang ginagawa ng karamihan ng mga distrubutors ang pino-promote yung business opportunity nila o kaya naman yung mga products.

May ilang problema kapag ganito ang approach mo:

  1. Karamihan ng mga prospects mo when they go online they are not on what is called buying mode. Especially dito sa Facebook they go here to connect, share and be entertained not to buy.
  2. Magawa mo mang maging interested yung prospect mo ang isang gagawin nyan ay ang mag-research. So anong gagawin nila? Pupunta syempre sa Google. At anong mostly makikita nila sa Google? Negative report, scam report. May makita man silang good review mas mabibigyan nila ng focus yung negative. Tayo kasing mga humans we are hardwired to see negative. Ang una talaga nating makikita ay yung mga negative.

So anong solusyon?

Instead of branding the company, you brand yourself.

How’s is that?

I’m sure na-encounter mo na yung phrase na people join people not business.”

Pagdating kasi sa network marketing ang kailangan talaga ng prospects mo ay hindi naman talaga yung business kundi yung taong tutulong sa kanila para i-build yung business, yung magga-guide sa kanila.

If you brand yourself as someone na pwedeng tumulong at mag-guide sa kanila that’s when they’ll reach out you asking for more information.

Online Networking and Engagement

Now network marketing is called network marketing dahil kailangan mong makipag-network. Kailangan mong mag-build ng connections.

  • You need to learn how connect with the right people
  • You need to learn how to engage and interact with them

Why? Remember yung sinabi ko kanina na people join people not business?

Well people do business with people that they know, like and trust.

If you network, engage and interact with your prospects on a consistent basis you’ll build that know, like and trust factor with them and they will eventually do business with you.

Content Creation

So nabanggit ko nakina yung branding you.

How you exactly do that is through content creation.

Provide consistent valuable and useful information to your prospects. Information that answers their questions and solves the problems that they encounter on their business.

It can be in any of these format:

  • Videos
  • Articles or blog posts
  • Status updates
  • Emails

Driving Online Traffic

Traffic is an online marketing term kung saan pinapadala mo yung prospects mo dun sa content na ginawa mo.

It’s critical na alam mo ‘to kasi kung walang makakakita nung ginawa mong content bale wala din yung ginawa mo.

May dalawang klase ng traffic free at paid.

Ilan sa mga examples ng free traffic ay yung tinatawag na search engine optimization or SEO.

What this means is kapag nagpunta sa Google ang prospect mo at meron silang sinearch na certain topic ikaw yung unang ipapakita ni Google provided na na-optimize yung content mo para unang makita sa Goggle.

Same goes with YouTube, kapag nag-search sila sa YouTube yung video na ginawa mo ang unang makikita nila.

Another one is posting of Facebook groups.

And lastly Facebook lives just like this one that I am doing now.

Para naman sa paid traffic ay yung Facebook ads, eto yung makikita mo sa newsfeed mo kung saan may nakalagay na sponsored.

Follow Up

Now the main purpose of content creation is so that you can build a list.

List building is an online marketing term kung saan kinokolekta mo yung contact information ng prospect mo para meron kang constant communication sa kanila.

Ang tanong baket?

Ganito kasi yan madalang na madalang na sa unang interaction mo sa prospect mo bibili kaagad yan ng binebenta mo.

Typically after seven follow ups tsaka palang sila magdi-decide kung gusto ba nilang bumili sa’yo.

At kung hindi mo sila pina-follow up bababa yung chance na bumili sila ng binebenta mo.

Follow up in online marketing is done through email marketing.

Bale dun sa content na ginawa mo meron ka dapat free offer o yung tinatawag na lead magnet at para makuha nila yung free offer mo na ‘yun kailangan nilang i-enter yung contact information nila which is most of the time through email.

Kapag nakuha mo yung contact information nila pwede mo na silang i-follow up.

With the help of a tool called autoresponder you’ll have the ability na makuha yung contact information ng lahat ng prospects mo at sabay-sabay din silang i-follow up.

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Christian Carpeso
Christian Carpeso

Christian Carpeso is an Overseas Filipino Worker (OFW) currently based in Dubai, UAE. He's also the owner of the website ChristianCarpeso.com where he constantly publish articles that helps network marketers how to generate leads and recruit using the internet.

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