Have you ever found yourself stuck in your business and want to find a way get unstuck? Here’s what you really need to start focusing on how to grow your business.
Let me ask you this question:
Have you ever said something like?
- “I can’t do that because I’m not a blogger.”
- “I can’t do that because I’m not a Facebook marketer.”
- “I can’t do that, I’m not good at sales.”
- “I can’t do that, I’m afraid of the phone.”
- “I can’t do that, I’m not an authority.”
- “I can’t do that, I’m not an expert.”
Let me tell you something:
If you want to become an authority on a topic, whether it’s blogging, Facebook marketing or prospecting, you have to remove these statements from your mind. Whether you want to become unstuck in your business or even if you just want to get first time results, you need to change your mindset.
Because the bottom line is,
Who honestly cares if you’re stuck?
Now I don’t mean that in a rude way, but think about this:
Does your prospect care if you’re stuck in your business?
They don’t care. They’re too caught up in their own pains and problems. They don’t even have enough time to worry about what you’re stuck in.
Does your audience care?
Did your audience care that you’re not a Facebook marketing expert?
They’re only going to be aware of that if you make it known. What makes you a Facebook marketer is the fact that you’ve run an ad on Facebook.
What makes you a prospector or a recruiter is the fact that you’ve picked up the phone and talk to one lead.
What makes you a blogger is the fact that you’ve written a blog post.
Does it have to perfect?
Does it have to be exceptional?
But if you want to be a blogger you have to write a blog post.
If you want to be a video marketer, what makes you a video marketer is the fact that you’ve done a video. Just start making videos.
If you want to be a blogger just start blogging because this is how leaders learn how to get unstuck in their business. This is how entrepreneurs eventually become authority. They just start doing and doing and doing until they’ve become good at it.
Let me ask you another question:
Have you ever said?
- “I’m not good enough at sales.”
- “I’m not good enough at prospecting.”
- “I’m not good enough on video.”
- “I’m not good enough at writing.”
Get over it.
Think about this:
Were you good at riding a bicycle the first time you tried to ride a bicycle?
I wasn’t! I fell all the time. And I doubt you were very good when you first tried to ride a bicycle either.
Get over that hang up.
Now I’m not just saying, “Get over it.”
There could be some legitimate reasons why you did have a fear of these things but if you want to become good, if you want to become an authority, if you want to become known for something, you do just have to start doing and doing and doing and you will become good.
Honestly, you only have 2 options, you either make progress or you make excuses.
Just like in life and business if you want to become unstuck within your business then you’ve just got to sit down and get better. And I know that might sound ridiculously simple and obvious but it’s the truth, it’s just the absolute truth.
How do you get unstuck?
Let’s go back to that riding the bike example.
If you think back when you first started to ride the bike:
- You fell down and you get back up
- You fell down and you get back up
- You skinned your knees
- You slashed your elbows but you got back up
- You kept getting back up and you learned how to ride a bike
Let me ask you this:
Were you very good at algebra the first day that you landed on algebra class?
This is no different now from your marketing.
Again remember, you only have 2 options, you either make progress or you make excuses.
What are you going to do?
Instead of saying statement like,
- “I’m not good at blogging so therefore I can’t do this.”
- “I’m not good at writing therefore I can’t build this business.”
- “I’m not good on video therefore I can’t be a video marketer.”
I want you to say this,
- “I’m not expert at blogging yet but I’m working towards becoming an authority on that topic.”
- “I’m not an expert at video marketing yet but I’m working towards becoming an authority on that topic.”
Do you see the difference?
There’s a big difference. And when you say, whether it’s in your own mind, whether it’s in your content you create, whether it’s actually on the phone with a prospect, if you say,
“I’m not an expert at that yet but I’m working towards an authority on that topic.”
That confidence and that optimism just inherently bear weight and authority. And even if you haven’t necessarily achieve that authority yet, just by believing that and saying that outwardly there’s a confidence and optimism that just carries authority inherently.
So if you’re struggling to figure out things and if you’re trying to get unstuck, you need to first change you words that come out of your mouth.
Another thing that you want to do is just start calling your leads, you need to just start writing your blog post, you need to just start cutting your videos, you need to just start running some Facebook ads.
Would it be bad at first?
Probably yes and it might be downright ugly but in order to learn and in order to get better you got to begin doing something at some point to give yourself a chance to accomplish something meaningful.
Lastly, give yourself permission to fail. I know this sounds weird. But give yourself permission to fall on your face. I literally want to give yourself the permission to literally fell flat on your face just as you did when you were a kid learning how to ride a bike. You will find it empowering and liberating.
You can also just say to yourself,
“Okay, its okay if I screw this up a little bit.”
Just remember you have 2 choices, you can either make progress or you can make excuses. And finally success doesn’t find you, you have to go out and you have to grab it.
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