Prospecting in Network Marketing - How Important It Is If you’re Serious about Going Full TimeProspecting in network marketing without a doubt is arguably the most important thing if you’re serious about going full time in your network marketing opportunity. It’s the strategy where it all begins and it’s the root of building your home based business.

There are other elements of your business that can be of importance but again it really is the root of it. It’s the most important skill that you can have and it’s also the most required skill to have.

Now why is it? The reason is because if you’re not calling your prospects and talking to them, how are you going to uncover their pain?

Successful prospectors and recruiters know that in order to successfully sell and recruit you have to provide a solution. In order to provide a solution you must first know their pain.

And if you think about it from there, how can you find their pain if you’re not actually communicating with them, getting on the phone and asking them some questions?

Realize That You Have A Competition

If you’re someone who’s building their home based business online you probably have a capture page or a website that gathers the information of your prospects. And if you’re doing a good job of sending people to your website or capture page you probably have people opt in to an offer.

But if you think that your capture page is the only one that they’ve opted in to, you really need to think again. If someone opted in your capture page or opted in to your offer, don’t you think that they opted in to other people’s offer as well?

Imagine for a second that that lead opted in your capture page, and you just let that lead sit there for one day or so, you didn’t touch it, you didn’t do anything with it, and that same prospect, the very next day opted into my offer, my capture page and I actually called that person and I struck up a conversation with them, I struck up a relationship with them, who do you think that person would most likely join or buy from, you or me?

Well obviously they will most likely join me because I’m the one that actually took the time to speak with them, to get to know them, to build a relationship, to try to find a solution.

Whereas compared to you that lead is just like collecting dust in an autoresponder somewhere and there’s no relationship being started.

It’s A Relationship Business Model

And that leaves me to a very important point: bottom-line, people join people.

No matter how much on the internet you’re using in regards to your business, no matter what marketing method you choose, this is a relationship business and people want to know, like and trust the person that they go either buy from or partner with.

So every time you call a lead begin to establish a relationship with them first. Begin to establish that know, like and trust factor that is absolutely crucial towards building long-lasting partnerships and relationships.

Some of these relationships can probably turn out to be long-lasting; some will materialize very quickly, sometimes it might take longer for these relationships to become monetize but that’s okay. Just continue to actively build and create new relationships each and every day when you calling your leads, talk to them and have conversations with them.

And in the absence of doing that you’ll have fewer relationships which mean you’ll have very few people to actually recruit in your business.


It’s a relationship business at the end of the day. When you pick up the phone you stand just light years above and beyond everyone else who got fear, just won’t pick up phone. This helps you separate from the masses out there who are doing the same thing that you are doing.

Imagine having people when you called them and introduce yourself, just before you go deep into the conversation you can hear your prospect start saying something like, “Oh my God, I can’t believe you called. You’re the first person that actually called me. I’ve opted in to a countless things and you’re the first person that actually called me. I can’t tell you how much that means to me.”

And just that alone, you could talk anything from that moment forward for the rest of the conversation but simply because you’ve actually reached out, picked up the phone, called them, connected with them you’re already way ahead of anyone else and any of your other competitors because you’re the one who’s actually calling and making that effort.

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Christian Carpeso
Christian Carpeso

Christian Carpeso is an Overseas Filipino Worker (OFW) currently based in Dubai, UAE. He's also the owner of the website where he constantly publish articles that helps network marketers how to generate leads and recruit using the internet.

    14 replies to "Prospecting in Network Marketing – How Important It Is If you’re Serious about Going Full Time"

    • John English

      Hi Christian, thank you for your really insightful article. And I totally agree that this is a ‘relationship business at the end of the day’. Thanks for sharing 🙂

      • Christian Carpeso

        Yes it is. Sometimes we tend to forget what the purpose of the business is because we focus on earning money immediately. By the way, you are most welcome.

    • PHC-BR

      I agree with you Christian we should treat our prospects the way we’d liked to be treated and you do that by identifying ones need and adding value. Great read thanks for sharing!

    • Jelena Ostrovska

      Awesome post Christian! Relationships is an absolute key in business! Thanks for sharing this!

    • Alex

      Super awesome article Christian! Prospecting also give you the opportunity to show them if you’re genuine or not. And if you are, they’ll most likely want to work with you.

      • Christian Carpeso

        Honestly when I first started out on network marketing I cringe at the thought of prospecting until I realize that it is so crucial in our industry.

    • J S Kalungi

      It is a relationship Business, and yes we gotta speak to people and share, we gotta follow up, OR we can ATTRACT them and share what we offer and THEY ENROLL themselves 🙂 Both strategies Both work. Both a type of prospecting. Awesome post Christian!

      • Christian Carpeso

        What I really get out of prospecting is increasing my confidence.

    • Louisa

      Great post about relationships, and how important they are. People follow people.

    • Brittany Keller

      Love it thanks so much yes prospecting is hustle unless you have great tips like this thank you!

    • Husni Ahamed

      Awesome post Christian.Relationship is really important in an online business thanks for sharing.

    • Sheena

      thanks for sharing your input on MLM

    • Business Consultant

      What you mention is totally true. However it is really difficult to go on and create these relationships if you are not fan of spending tons of hours in Facebook for example 🙂

      But for people who are into this, your suggestions can totally work with overwhelming results.

      Thank you for sharing this with us Christian

    • Michelle

      Christian, I love this post. Relationship is definitely key. Thanks for sharing.

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